Secure the launch of your varieties

Launching a new variety is both exhilarating and challenging.

So we wanted to share some strategies to boost confidence in variety launches.🚀

"How to improve the success rate of the launch of my varieties ?" introduces a unique approach, providing managers with the tools they need, to navigate the complexities of launching new varieties with confidence.

From comprehensive planning to streamlined execution, we will share valuable insights on 3 aspects :

🛠️ Build a variety profile, focused on the market characteristics and requirements

🌐 Standardize and maximize data from our network of partners

📈 Collaborate within your organization (with Breeding, Marketing, Finance and strategy) to secure the launch of a variety

Join the webinar to deep dive into strategies that empower managers in their decisions of variety launch !